January 25, 2005 (Hong Kong) – Lee Kum Kee wins the "2004 Hong Kong Premier Brand" and "The Most Popular Brand On-line" Awards organized by the Chinese Manufacturers' Association of Hong Kong (CMA) in recognition of its premium product quality.

Lee Kum Kee was awarded CMA's "Hong Kong Top Ten Brandnames Awards" in 1999. This year, Lee Kum Kee receives the "Hong Kong Top Brand Award" (formerly known as "Hong Kong Top Ten Brandnames Awards") and is being recognized as the "Hong Kong Premier Brand". It's evident that the strong brand of Lee Kum Kee continues to excel with high-level performance in respect of Reputation, Product Distinctiveness, Innovation, Quality, Image and Packaging, and Environmental Performance. Among all the award-winning companies, Lee Kum Kee has been voted "The Most Popular Brand On-line" via Internet. This is also a reflection of Lee Kum Kee's products are well-regarded by consumers.

Mr. M. T. Lee, Group Chairman of Lee Kum Kee, is delighted that the company wins the "2004 Hong Kong Premier Brand" and "The Most Popular Brand On-line" Awards. He says 'Lee Kum Kee will continue to pledge to its corporate values of "Pragmatism, Integrity and Constant Entrepreneurship" and to view promoting Chinese cuisine culture as its mission."

Formerly known as the "Hong Kong Top Ten Brandnames Awards", the competition was organized by the CMA first in 1999 aiming to recognize ad advocate the outstanding brandnames established by local companies.